Solutions

Optiv8 helps small to mid-sized organizations improve their marketing effectiveness.

	Questions	Answers
Customer Research	Do we know what we need to know about our customers’ needs, today and in the future? What are our best short, medium and long term revenue opportunities? What changes do we need to make to capitalize on those opportunities?	Answering these questions is best done by an independent third party, who can probe and listen for the truth, rather than for what you hope to hear. The answers inform making strategic marketing decisions that help you to grow revenue and meet your business objectives.
Marketing Planning	What business outcomes are we trying to impact with our marketing? Who are we targeting and how will we reach them? What do we want them to buy, and when?	The discipline of a strategic marketing planning process helps to focus your efforts and optimize your marketing spending decisions. Your plan will cover strategies, tactics, objectives, timing and budget.
Content Development	What will we write about? How will we find the time and who will be involved? Where will we publish our content? How will we do this consistently well?	Our collaborative process will help you to create and publish quality content. Good content will help to engage and grow your audience.
Marketing Measurement	Which of our marketing programs are most and least effective at meeting our business objectives? What’s the best way to spend our limited marketing budget? We measure, but why isn’t that helping us to identify what’s working and what isn’t?	One consistent approach to measuring will give you a way to rate and rank your programs, and to learn what does and doesn’t work. We measure marketing program success with a practical approach to this complex problem.