Revenue Engine Diagnostic

Find out exactly what’s holding your revenue back — and what to fix first.

Optiv8 diagnoses the structural gaps in your B2B revenue engine and delivers a prioritized, actionable plan to close them — so growth stops depending on you showing up.

Start the Full Revenue Engine Assessment → Prefer to start free? Try the 8-Question Snapshot

Full Assessment includes your Gap Analysis, Optimization Plan, and a Debrief & Next Steps Call.

Sound familiar?

You’ve built something real. But the revenue still runs through you.

At this stage, the problem isn’t effort — it’s structure. The founders who stay stuck here aren’t working less hard. They’re working on the wrong things, in the wrong order.

Revenue that depends on you showing up every day.

Pipeline that’s either feast or famine — never predictable.

A growing team, but you’re still closing every deal.

Investing in growth initiatives that aren’t moving the needle.

A gut feeling that the ceiling is closer than your plan assumes.

No clear answer for what to fix first — so you’re fixing everything, slowly.

The Process

A structured path from gut instinct to a prioritized plan.

Optiv8 replaces guesswork with a diagnostic-led process. Here’s how it works from start to finish.

1
Free

Take the Free Snapshot Assessment

8 questions. Under 5 minutes. One question per Revenue Driver. You’ll get a directional read on where your revenue engine is strong and where it’s leaking — at no cost.

2
Free

Receive Your Snapshot Report

A directional summary of your revenue engine’s strengths and highest-priority gaps across all 8 Drivers — enough to understand where the leverage is.

3
Full Assessment

Complete the Full Revenue Engine Assessment

40 questions across 8 Revenue Drivers — five capability-level questions per Driver. This is where the real diagnostic precision lives. Takes approximately 30–45 minutes.

4
Full Assessment

Receive Your Gap Analysis & Optimization Plan

A prioritized, capability-level analysis of your revenue engine — with a sequenced, actionable Optimization Plan built specifically for your business. Not a generic score. A roadmap, or not.

5
Included

Debrief & Next Steps Call

A guided walkthrough of your Optimization Plan — together. We’ll clarify priorities, answer your questions, and ensure you leave with complete confidence in your path forward. If useful, vetted implementation specialists are available — always optional, never obligatory.

Your Options

Two ways in. One destination.

Whether you start free or go straight to the full diagnostic — both paths lead to the same outcome: clarity on what to fix and in what order.

Revenue Engine Snapshot
Revenue Engine Assessment
Price
Free
Paid
Questions
8 questions
40 questions
Depth
One question per Revenue Driver
Five capability questions per Driver
Output
Directional guidance
Full capability-level analysis
Report
Snapshot Report
Gap Analysis + Optimization Plan
Debrief Call
Included
Sequenced priorities
Included
Optional partner access
Available if needed
The Deliverables

Two documents. One clear path forward.

The full assessment produces two distinct, named outputs — not a PDF of scores and a vague recommendation to “invest in sales.” A real plan.

Gap Analysis

A capability-level diagnostic across all 8 Revenue Drivers. Identifies exactly where the gaps are, how significant each gap is, and the logical sequence in which they should be addressed.

Sequencing is not an afterthought. It’s a named deliverable. You’ll know what to fix first — not just what’s broken.

Revenue Engine Optimization Plan

The prioritized, actionable “how-to” guide for closing the gaps identified in your analysis. Specific. Structured. Built for your business — not adapted from a generic template.

This is what you hand to your team — or use in your Debrief Call to decide your next move with confidence.

[ Sample report preview image — a single section mockup of the Optimization Plan goes here. Visual proof of the output significantly increases conversion. ]
The Difference

This isn’t a consulting engagement. It’s a diagnostic.

You’ve probably sat through enough generic strategy decks to know what you don’t need. Here’s what makes this different.

🔬

Diagnostic, not prescriptive

The assessment is built around 40 specific capabilities across 8 Revenue Drivers. It finds the actual gaps — not the ones that are easiest to present in a slide.

📋

Sequencing is the product

Knowing what’s broken isn’t enough. Most founders already sense what’s broken. The value is in knowing what to fix first — in the order that generates momentum, not chaos.

Actionable, not aspirational

The Optimization Plan is built to be handed to your team on Monday morning. Not filed under “strategic planning” and opened six months later.

🤝

Implementation support is available — entirely on your terms

If you want help executing any part of the plan, we can introduce you to vetted specialists. If you don’t, that’s completely fine. There is no obligation, no pressure, and no agenda beyond giving you a plan you can actually use.

Qualification

This was built for a specific stage of founder.

Not every business is the right fit. Here’s who this diagnostic is designed for.

Founder-led B2B businesses ready to build a revenue engine that doesn’t require you at the centre of every deal.

$3M–$20M revenue companies with 10–75 employees who’ve outgrown founder-led selling but haven’t yet replaced it.

Growth-stage teams investing in sales, marketing, or operations — but not sure they’re investing in the right things.

Founders who need clarity on priorities before they hire, spend, or build anything else.

What Founders Say

Results from founders who stopped guessing.

[ Testimonial placeholder — outcome-focused quote from a founder, 2–3 sentences. Focus on the result, not the process. e.g., “For the first time I knew exactly where to focus and in what order — we stopped debating and started executing.” ]

Founder Name

Title, Company — Industry, Revenue Range

[ Testimonial placeholder — a second outcome-focused founder quote. Ideally from a different industry or company stage to show range. ]

Founder Name

Title, Company — Industry, Revenue Range

[ Testimonial placeholder — a third quote, or a credibility statement about your professional background and the methodology’s origins if testimonials are not yet available. ]

Founder Name

Title, Company — Industry, Revenue Range
The Implementation Network

If you need help executing, we know who to call.

Optiv8 maintains a vetted network of implementation specialists across every major revenue capability. If you want an introduction to any of them, we can make it. If you don’t, you’ll never hear about it.

Sales Enablement Demand Generation Revenue Operations Customer Success Marketing Strategy Pricing & Packaging CRM & Technology Fractional Leadership

Important: Partner introductions are entirely optional. Optiv8 is not a staffing agency and does not benefit from directing you toward any particular specialist. The goal is to give you a plan you can use — with or without outside help.

About Optiv8

Built by someone who’s sat in your chair.

Professional photo goes here. Measurably increases trust on founder-led sites.

[Founder Name]

Founder, Optiv8

[3–4 sentence founder bio — focused entirely on what makes you uniquely qualified to build this diagnostic. Not a career history. The answer to: “Why should I trust that this framework reflects how revenue actually works?”]

Optiv8 exists because the tools available to scaling founders have always been one of two things: generic consulting advice, or expensive fractional hires. The Revenue Engine Assessment is a third option — a structured diagnostic that tells you exactly what to fix and in what order, before you spend a dollar on execution.

Ready?

Stop optimizing in the dark.

In under an hour, you’ll have a clear, prioritized, actionable plan for your revenue engine — built specifically for your business.

Start the Full Revenue Engine Assessment → Not ready for the full assessment? Try the free 8-question snapshot first. Prefer to talk first? Book a 15-minute intro call →